The numbers, before and after.
Two owner-operated contractors. What was broken when the work started, what changed, and what it did to the figures that actually decide whether a business is worth more this year than last.
Both were fee engagements rather than Upside partnerships. The work is the same work. The difference is that on these, the invoice went out whether the number moved or not.
HVAC & PLUMBING · AUG 2025 – FEB 2026
Same number of jobs. Half a million dollars more revenue.
A $4M contractor coming off the worst year on record — eleven of twelve months down, October off 40%. Seven months after the work started, revenue was up 31.2% on exactly the same number of closed jobs. That distinction is the whole case.
Read the full casePAINTING CONTRACTOR · FIVE MONTHS, YEAR OVER YEAR
277 more leads, and the budget never went up.
A regional residential and commercial painter with a narrow brief: raise qualified inbound volume without raising spend, and make every lead traceable to a source. Two of those three landed. The third is still open, and the page says so plainly.
Read the full caseWhat you won't find on this page. No results yet from a partner on the Upside compensation model — it is new, and the first partners are being selected now. Both cases above show what the marketing does. Neither yet shows what the partnership does. When there is partnership data it goes here, including the parts that don't flatter me.
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Dallas–Fort Worth · 214.466.8332